Alison Butlin

I stick to a few simple principles: find out what matters to people, drive home the benefits, talk more about them than you.

I’ve built my B2B and B2C experience by working for tech giants like BlackBerry, retailers like Loblaws and Sobeys, e-commerce leaders, agencies, publications and a host of plucky small businesses. I've communicated about everything from sauces to servers, so I’m fearless about tackling unfamiliar subject matter. And I can take the most head spinning technical jargon and turn it into gripping reading.

Hire me to write compelling content that reflects who you are, what you want to say and how you want to stand out:

Websites, Social Media, Blogs, Case Studies, Newsletters, Articles, White Papers, Scripts, Executive Profiles, Plans...and more.

I've also been a marketing director for several successful companies. Through my company, Matter, I can create the strategy, manage your project, work with your creative team and stakeholders, photograph and post the social media, dig into the digital marketing metrics or piece together the targeted campaign. Whatever it takes, I’m in!